Social
Media
Strategy
Prepared by Boom Creative · June 2026
To establish Koffel & Nesbitt as Ohio's most trusted criminal defense firm — known for exceptional service, strategic expertise, and unwavering advocacy when clients need it most.
What Is Working &
Gaining Traction
Expertise-Led Short-Form Video
The businesses gaining the most visibility today are creating short, highly practical videos that answer urgent questions and address common misconceptions. These videos build trust by providing immediate value when people are actively searching for answers.
Timely Legal Commentary
High-profile cases, legal developments, and criminal justice news create opportunities for attorneys to demonstrate expertise and perspective. By offering thoughtful analysis on current events, attorneys position themselves as trusted voices within their community.
Signature Content Series
The fastest-growing businesses aren't creating random content — they're creating recognizable content. Consistent series create familiarity, encourage repeat engagement, and establish ownership around specific topics.
The Podcast-to-Content Pipeline
Many of today's most successful thought leaders use long-form conversations as the foundation of their content strategy — a single recording session becomes the fuel for an entire week of content.
The Emerging Trend
Trust is becoming the most valuable form of marketing in professional services. People increasingly choose businesses they feel familiar with before they ever need them. Consistent content creates recognition, credibility, and trust long before a consultation takes place.
Strengths & Opportunities
Strengths
Areas of Opportunity
Repositioning
Opportunity
Koffel & Nesbitt is not simply a law firm people hire after an arrest — it's the trusted team they turn to when everything feels uncertain.
Vision & Mission
To be Ohio's most trusted criminal defense firm — recognized for exceptional service, strategic advocacy, and unwavering commitment to protecting the lives, families, and futures of those we serve.
A future where Koffel & Nesbitt isn't just the firm people hire — it's the name people know. Where Koffel & Nesbitt's voice is the one Ohioans turn to when the justice system feels impossible to navigate, and where the firm's content educates, empowers, and earns trust before a single call is made.
We provide strategic criminal defense representation grounded in preparation, responsiveness, and trust.
By standing beside our clients through life's most challenging moments, we protect their lives, families, and advocate for their future — delivering the level of service they deserve.
Brand Identity
Brand Positioning
Strategic criminal defense. Unmatched service. Relentless Preparation. Trusted counsel since 1993.
The trusted team you call when everything is on the line.
Brand Essence
We stand beside people during life's most difficult moments — providing the strategy, advocacy, and support needed to move forward with confidence.
Brand Voice
Authoritative. Reassuring. Direct.Koffel & Nesbitt speaks with the confidence that comes from decades of experience and thousands of cases handled. The firm's voice is calm under pressure, clear when clients need answers, and unwavering when advocacy matters most. It doesn't rely on bravado or intimidation — it earns trust through preparation, honesty, and results.
We Are
We Are Not
Brand Pillars
We believe great defense isn't built on theatrics — it's built on experience, preparation, and strategy. Every case is approached with the same level of focus, attention, and commitment to achieving the best possible outcome.
Content Ideas
- Trial strategy explainers
- Legal insights
- Case breakdowns
- Ohio law education
- Verdict & dismissal stories
Legal expertise matters. So does answering the phone, returning calls, being available, and guiding clients through uncertainty with honesty and care. Service isn't an add-on — it's our differentiator.
Content Ideas
- Client testimonials
- Team introductions
- Day-in-the-life content
- FAQs
- "What to Expect" series
- Behind-the-scenes client support
Our role extends beyond legal representation. We help clients navigate some of the most difficult moments of their lives with clarity, reassurance, and straightforward advice.
Content Ideas
- Arrest guides
- First-time offender resources
- Family-focused content
- "What Happens Next?" videos
- Educational resources
For more than three decades, Koffel & Nesbitt has built a reputation through results, relationships, and an unwavering commitment to criminal defense. Experience matters — and clients deserve a team that's seen it all.
Content Ideas
- Brad's origin story
- Media appearances
- Speaking engagements
- Industry insights
- Attorney referrals
- Community recognition
When There Is
No Playbook
A podcast for parents, families, and professionals facing the situations nobody prepares you for — and the criminal legal system they didn't plan to navigate.
Built on what Koffel & Nesbitt knows better than anyone: what to say, what not to say, and what to do before you ever need to call a lawyer.
Episode Architecture
How Everything
Connects
Core Strategy
Content Types
The Flywheel — How Trust Compounds
Who We're
Speaking To
Individuals and families facing one of the most stressful and uncertain moments of their lives — often with no roadmap, no prior experience with the legal system, and a future they feel is suddenly at risk.
- Doctor, attorney, executive, coach, finance professional, business owner
- Married, 1–3 children — family stability motivates him as much as career
- No prior record — first contact with the justice system, completely disorienting
- Case type: sex crime accusation, DUI/OVI, domestic violence, financial crime
- Career and license destruction — the charge is almost secondary to losing his livelihood
- Public exposure — a mugshot online, colleagues finding out, the internet's permanence
- Family fracture — marriage, children, identity as a provider all feel at risk simultaneously
- Picking the wrong attorney — he knows this decision matters and fears wasting time on someone who won't fight
Content Triggers
- "What to do if falsely accused"
- "Will this affect my professional license?"
- "Best criminal defense attorney Columbus"
- "Can a DUI affect my medical license?"
- "How to choose a criminal defense lawyer"
Content That Converts
- YouTube: "What happens if you're falsely accused in Ohio"
- YouTube: "Can a sex crime charge affect your medical license?"
- Podcast: Case breakdown — professional accused, charges dismissed
- Blog: "How to choose a criminal defense attorney in Columbus"
- Website: Dedicated professional license defense page
- Mother of accused, spouse, or father acting on behalf of family
- Accused is typically a college student or young professional, 18–30
- She writes the check — the economic decision-maker even if accused is an adult
- Emotional state: terror + protectiveness. Needs someone to take control and lead.
- Case type: Title IX, campus sex crime, DUI, drug charge, assault
- Her child's future is destroyed — college expulsion, prison, sex offender registry
- She is being lied to by the system — police told her son to "just cooperate." She suspects that was wrong.
- Picking the wrong attorney — she is not a legal expert and fears being taken advantage of
- The internet finding out — mugshots, news stories, the permanence of public accusation before any verdict
How to Reach Her
- Google: "Best defense attorney for my son" — searches in a panic, immediately
- YouTube: Watches "what to do if your child is arrested" — needs education + reassurance simultaneously
- Facebook: Asks for recommendations in parenting and local community groups. Peer referral = extremely high trust.
- Podcast: Listens while driving. "What to do in the first 24 hours" is appointment listening.
Content That Converts
- YouTube: "What to do if your college student is accused"
- YouTube: "Title IX — what parents need to know"
- Podcast: "The call no parent wants — and what to do next"
- Blog: "Your child talked to police without a lawyer. Now what?"
- Website: Dedicated family resource page — warm, clear, actionable
- Practice area: family law, civil litigation, estate planning, corporate, immigration
- Trigger: existing client faces criminal exposure — DUI, domestic violence, fraud, sex crime
- Values: responsiveness, discretion, track record, handling sensitive matters without drama
- Sends 2–5 referrals per year
- Finds Brad: bar reputation, LinkedIn, legal events, Brad's media presence
- A track record they can cite — "I'm sending you to Brad Koffel — Top 10 in Ohio" must be said with full conviction
- Responsiveness — if Brad's team takes 48 hours to call back, that reflects on them
- Discretion — their clients are often high-net-worth individuals. No exposure.
- A peer relationship — they want to feel like a colleague, not a lead source
Content Triggers
- "What to do if falsely accused"
- "Will this affect my professional license?"
- "Best criminal defense attorney Columbus"
- "Can a DUI affect my medical license?"
- "How to choose a criminal defense lawyer"
Content That Converts
- Podcast: "How to spot criminal exposure in a civil case"
- LinkedIn: Brad's take on major Ohio criminal rulings
- YouTube: "What family attorneys need to know about domestic violence charges"
- Podcast: Guest episodes with attorneys in Brad's referral circle
- In-person: CLE events hosted or co-hosted by Brad
Signature Content
Series
- Case breakdowns
- Trial strategy and preparation
- Turning points and key decisions
- Verdicts, dismissals, and appellate wins
- "Here's what changed everything"
Showcases the strategic thinking, preparation, and experience behind successful outcomes. Demonstrates expertise without relying on self-promotion.
- Anonymized client stories
- Family perspectives
- The emotional reality of criminal accusations
- Life after the case
- The moments clients remember most
Humanizes the practice and reinforces the firm's commitment to serving people — not case files. Builds trust with both prospective clients and their families.
- Common misconceptions
- Quick legal truths
- What people should know before talking to police
- What happens next after an arrest
- Ohio criminal law insights
This is probably your highest-performing series. It positions you as experienced, direct, and trustworthy in under 30 seconds.
- Founder-led stories from Brad's career
- How criminal defense has evolved
- Landmark cases
- Lessons learned
- Advice for younger attorneys
- Reflections on justice, advocacy, and service
No competitor can replicate thirty years of experience. This series builds credibility, authority, and personal connection simultaneously.
- What happens next?
- First-time offender guidance
- What to do after an arrest
- How to prepare for court
- Family guidance
- Questions clients ask every day
It's uniquely yours. It's memorable. It's service-driven.
- Police mistakes
- Prosecutor overreach
- Constitutional violations
- Common investigative errors
Builds trust by showing how experience, preparation, and attention to detail drive better outcomes.
Pinnacle Content
Framework
Content will showcase your perspective, experience, and decades of courtroom advocacy — allowing people to build trust in the person behind the firm's reputation.
One long-form podcast episode serves as the foundation for the entire content ecosystem. YouTube episodes, short-form clips, social content, and paid media all originate from a single recording session.
Rather than chasing volume, the strategy prioritizes meaningful content that educates, informs, and builds credibility. One valuable conversation will always outperform a dozen forgettable posts.
Content will be intentionally created for three key audiences: The Professional, The Family, The Referral Attorney. Each with distinct needs, concerns, and decision-making triggers.
The goal is not simply awareness — it's trust. By the time a prospective client reaches out, they should already feel familiar with the firm, confident in its expertise, and comfortable taking the next step.
Content should highlight not only outcomes, but also the preparation, strategy, experience, and client commitment that make those outcomes possible.
Action Plan
The road to a September launch.
Pre-Production
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✓Brand photo shoot
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✓Logo finalized — replace gold color, vectorize
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✓Record 90-second trailer, intro, outro
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✓Pre-production batch record episodes 1–6
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✓Edit and master all recorded episodes
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✓Set up YouTube channel — identity, thumbnails, description
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✓Submit to Apple Podcasts and Spotify for review
Launch
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✓Podcast launch — Season 1, drop Episodes 1–3 simultaneously
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✓Launch all supplemental content (LinkedIn, Reels)
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✓Brad and Will share personally on LinkedIn and Instagram
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✓Leverage iHeart relationship — announce on-air
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✓Email full client and referral database
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✓Goal: 50 reviews in first 7 days
Engine
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✓Weekly episode drops — same day, same time
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✓Each episode yields 6–8 short-form clips for social
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✓Monthly: best-performing clip goes to paid promotion
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✓Quarterly: review top episodes, plan next season topics