St. Rose Campaign-Briefing Notes

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About St. Rose

A mix of Australian heritage and American spirit for effortless style and carefree attitude. Artisan fragrances created with natural, skin-safe ingredients that are sustainably sourced and free from harmful ingredients. Tested and approved by the babes that love us and never animals.


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Bohème and Minis Set($118 Value)

Bohème - unexpected. addictive.(Perfume Oil Roll-On | 15 ml)

Inspired by our modern day muse. She owns her femininity as a force to be reckoned with. Soft and strong. A delicate rose but be careful of her thorns.


The Minis (3 ml dropper bottles):
Blanc - alluring. feminine.
1991 - classic. nostalgic.


Campaign Deliverables

  • 2 Story Posts

    • One initial unboxing story upon arrival (tagging @st._rose )

    • Another story at a later date, applying the product, showing it styled on your “shelfie,” or a flat lay for example (tagging @st._rose ).

  • 1 Feed Post. Guidelines are as follows:

    • Utilize high quality imagery.

    • Tag @st._rose and #STROSEBABE in your caption.

    • Share your follower discount code in the caption OR you may share your discount code in a story coupled with the swipe up feature (linking to either St. Rose or the full sized BOHÈME perfume oil).

  • After completion of the campaign, provide us with your honest feedback via a review (request for a review will be sent via email from our founder after campaign completion).

  • DEADLINE: 2 weeks from date of receipt to carry out the terms. 


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Key Messages

Here are some talking points to consider when crafting your captions:

  • Artisan fragrances created with natural, skin-safe ingredients that are sustainably sourced and free from harmful ingredients.

  • Above all else, ST. ROSE has been created with the highest quality, skin-safe ingredients, transparency and ethical practices as the topmost priority.

  • St. Rose fragrances are skin-safe and free from harmful additives, sulfates, phthalates and parabens.

  • Vegan and cruelty-free.


If you can agree to the above terms, please let us know by Wednesday, April 17th using the button below.

If you have any questions, please feel free to reach out to me via email: erika@heyboomcreative.com.

We are looking forward to hearing from you and hope to make you a #STROSEBABE.